Beverage Trends

3 articles

Elegant hotel bar scene where a bartender prepares a colorful mocktail, highlighting the growing trend of non-alcoholic beverage options.

Hotel Bar Guests Embrace Mocktails, Signaling a Major Shift in Social Drinking

At The Ritz-Carlton, New York, a bespoke 'Emerald Elixir' mocktail, priced at $22, now consistently outsells its classic Old Fashioned on weeknights, a surprising shift reflecting evolving preferences

Marco Alves·June 9, 2026

A bottle of Aubert et Mathieu's BoogieWoogie blouge wine on a table in a vineyard, with a couple toasting in the background.

The Cellar & Vine

Aubert et Mathieu's Blouge Wine: A Summer Crush Success Story

Aubert et Mathieu's blouge wine, BoogieWoogie, sold 20,000 bottles in 2023, a 40% increase over the previous year, according to The Guardian and Bon Appetit .

Marco Alves·May 28, 2026

A diverse group of friends enjoying sophisticated non-alcoholic cocktails in a stylish, modern bar setting, highlighting a shift in social drinking preferences.

Behind the Bar

Americans Embrace Sophisticated Sober Options Amid Shifting Tastes

The appetite for non-alcoholic drinks at Coda Restaurant Group's four Boston and Cambridge restaurants has "exploded" by about 300% this year, making up around 5% of all their drink orders, according

Marco Alves·May 18, 2026