Consumer Behavior
5 articles
Four Strategies Food Businesses Are Using to Win Over GLP-1 Consumers
Food businesses are implementing four core strategies—reformulation, new product development, portion reduction, and strategic marketing—to adapt to the profound consumer behavior shifts driven by the rise of GLP-1 weight-loss medications.
Gen Alpha's Tastes Reshaping Family Meals
By 2029, Generation Alpha's spending power is projected to reach a staggering $5.
RTD Cocktails Surge to Nearly $4 Billion Amid Market Shifts
In 2025, while the ready-to-drink cocktail market surged to nearly $4 billion, Jim Beam's RTD sales plummeted by 6.
Less Alcohol, More Choice: Why the Bar Business Is Being Rewritten
Overall alcohol consumption is declining in the US, but consumers are drinking differently, seeking moderation, variety, and occasion-specific drinks. This shift is driving growth in categories like RTDs, non-alcoholic beverages, and tequila, forcing businesses to adapt.
Businesses Adapt to Evolving Consumer Demands Amidst Economic Uncertainty
In the BPO industry, AI-driven platforms now handle up to 60% of customer queries, a stark shift in how service is delivered.