Consumer Trends

3 articles

Diverse group of young adults socializing and enjoying a variety of colorful ready-to-drink cocktails at a trendy bar.

RTD Beverages Surge Past Traditional Spirits Amid Shifting Consumer Preferences

Ready-to-drink beverages now account for 94% of total spirits volume growth, even as overall alcohol consumption in the U.

Marco Alves·September 9, 2026

A split scene showing healthy grapevines and stressed vines in an Indian vineyard, with a winery in the background under a dynamic sky.

The Cellar & Vine

India's Wine Industry Thrives Amidst Climate Shifts and Evolving Tastes

In Maharashtra's Nashik Valley, once a prime region for Indian Cabernet Sauvignon, average temperatures have climbed 1.

Marco Alves·August 30, 2026

A single 'Everest Red' hybrid tomato on a supermarket shelf, overshadowing a basket of heirloom tomatoes, symbolizing market competition.

The Test Kitchen

Heirlooms vs. Hybrids: Tomato Battle Intensifies With New 'Everest Red'

Just six months after its introduction, a new hybrid tomato called 'Everest Red' now accounts for 15% of supermarket tomato sales in the Northeast, directly impacting the sales of cherished heirloom v

Ezra Kaplan·June 2, 2026