Sweet and Salty News

Jim Beam

1 article

A lively bar scene showcasing the booming ready-to-drink cocktail market, with a visual representation of market growth and a decline for a legacy brand.
The Food Trade

RTD Cocktails Surge to Nearly $4 Billion Amid Market Shifts

In 2025, while the ready-to-drink cocktail market surged to nearly $4 billion, Jim Beam's RTD sales plummeted by 6.

Marco Alves·July 3, 2026